“The idea behind Braxton Labs is to push the envelope on new innovative styles and listen to what our customers really want,” said Evan Rouse, Braxton Brewing Company COO. “New England IPAs are extremely popular right now, and our Lead Innovation Brewer, Zac Boehnke, and team truly knocked it out of the park with Braxton Labs’ first New England IPA. I can assure you this version is just as good — if not better. We are excited to get these cans in your hands.”
Braxton Labs’ first New England IPA quickly became its most popular beer selling out in less than two weeks. Given its popularity, the brewing team decided that they wanted to can a beer to get more beer in more customers’ hands.
Check out more about the New England style ipa ‘Haze Craze’ here.